for Creativity that meets business goals,

Hi — I’m McKenzie. You’re probably here because you’re thinking about hiring me. Hence the URL.

My path here has twists. I taught myself marketing during the pandemic, taking every writing job on Upwork I could get. When Las Vegas reopened I moved into B2B sales, placing beverage menus in casinos and restaurants, and grew my account list by 25%. I’d have happily stayed — until a former coworker called and asked if I wanted to work for MrBeast. Who says no to that?

I dove into it headfirst. On day one, I learned I had two weeks to build a camera plan for a remote island in the Bahamas in July. I managed dozens of cameras and eight contractors in my first video, and went on to work on several more. Later came .Monks, where I rebuilt brand storytelling and a case study method for a company mid-merger. When a second call asking if I wanted to work for MrBeast again, this time on Beast Games, again, I couldn’t say no. I joined as a credited producer, and while I’m proud of the time I spent there, I have permanently decided to leave Beast in the past and focus on humbler avenues.

Since then I’ve been on the freelance scene, exploring how digital marketing done well can positively impact businesses. I taught myself web development (like my website? I made it!) and I look forward to using all of my skills and experiences to help others thrive — because good businesses make the world go ’round.